My name is David Marks and I founded the Clipper Magazine here in Albany about 13 years ago. Today this area is our number one region in the United States. I built the business alone until 2003 and since then I have been fortunate to be surrounded by a very competent group of people. We have 818 customers in this area many of which have been with us since our first year.

I always tell everyone that I have been blessed with two talents, snowboarding and small business marketing. A snowboarding blog will probably not help you but a blog that focuses on small business marketing I thought would come in handy during this economy. I’ve been a very entrepreneurial kind of guy ever since my first lemonade stand. I was voted my likely to succeed and recede(hair line) in high school, I was the rookie of the year back in 1997 when I first started clipper and in 2008 I was voted entrepreneur of the decade by the management of our company. We have over 500 people that do what I do so that was quite an honor. Hey I’m not telling you guys this to brag. I just want to give you some background so you have reason to read my blogs. I love small business marking. I have always found it very exciting to work with small businesses and help them come up with ideas to compete with the big box stores. Creative ideas are what keep businesses competitive. Twice a month I teach an eight hour class at our headquarters that teaches new hires at our company how to creatively and cost effectively market local businesses in their respective areas. I have been teaching this class for 10 years and I decided to write a blog to share some of these concepts with you. I assured the management of our company that I would speak in broad terms so as not to give away some of the secrets that make us extremely successful in this market. I guarantee that every time you read this blog you will learn something helpful. Also, at the end of every read more ...

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