Direct Mail Statistics

“People are paying a lot of
attention to coupons…that’s
expected during an economy
where people are careful about
how they spend their money.”

Scott Marden,
Director of Marketing Research,
Vertis, Inc.

“Adults have become more
receptive to using direct mail
to obtain (pricing and selection)
information, and it has proven to
be an effective medium for retailers
to connect with new customers.”

Therese Mulvey,
Vice President of Marketing
Research,Vertis, Inc.